About

I’m Riley Pearce, a Senior Web Developer and VP of Front-End Technologies at Wicked Think Marketing. I specialize in building high-performing websites and digital experiences that balance clean design with technical precision. My approach is rooted in tactical minimalism—removing clutter while amplifying clarity, usability, and performance.

"Every project I work on is an exercise in eliminating friction and amplifying signal. Good design is not just about looks—it’s about accessibility, speed, and creating experiences people actually enjoy using."

SKILLS

  • Web Development
  • Next.js & React
  • WordPress & Oxygen Builder
  • GraphQL & API Integration
  • E-Commerce Systems
  • UI/UX & Material Design
  • Video Editing & Motion Graphics
  • Brand Systems & Digital Strategy

I thrive on problem-solving, whether it’s streamlining user flows, improving site performance, or bridging the gap between design and engineering. My work extends across industries including marketing, fitness, education, and gaming.

RESUME

Experience

  • VP, Front-End Technologies @ Wicked Think Marketing

    2021 — Present
    • Lead front-end architecture and performance strategy across projects.
    • Build scalable, accessible interfaces in Next.js/React and WordPress.
    • Mentor engineers and streamline dev workflows and standards.

  • Senior Web Developer (Consultant) @ Independent

    2015 — Present
    • Ship custom websites, design systems, and e‑commerce experiences.
    • Integrate APIs/GraphQL and optimize Lighthouse/Core Web Vitals.
    • Collaborate with designers to deliver clear, minimal UX.

Tools

  • Next.js / React
  • TypeScript
  • Tailwind CSS
  • Node.js
  • GraphQL / REST
  • WordPress / PHP
  • Oxygen / ACF
  • Vite / Webpack

RILEY PEARCE

Senior Web Developer • VP, Front-End Technologies

riley@roguesalad.co

SUMMARY

Tactical front‑end specialist focused on speed, accessibility, and clean execution. I design and build performant interfaces with Next.js/React and WordPress, and streamline delivery through pragmatic standards, strong collaboration, and attention to detail.

HIGHLIGHTS

  • Architect and lead front‑end delivery for agency and freelance projects.
  • Optimize Core Web Vitals and accessibility without sacrificing design.
  • Ship scalable, maintainable UI systems across React and WordPress.

SPECIALTIES

  • Next.js / React
  • TypeScript
  • WordPress / Oxygen
  • GraphQL / REST
  • UI/UX
  • Performance
  • Accessibility

CATS: RIPLEY & VOID

Mission support felines. A weapon to surpass Metal Gear.

Ripley standing in front of a GM Screen for the ALIEN RPG.

Ripley

Ripley is, for all intents and purposes, a baby. She loves being held and cuddled, and she has a particular fondness for warm laps and soft blankets. She is a phenomenal coding companion and often provides moral support during late-night coding sessions. And yes, her namesake comes from the 1979 film "ALIEN."

Buy Ripley a Treat ↗
The Void Laying in front of a keyboard

The Void

The Void will regularly take advantage of her fur coloring to blend in with the shadows. She is, without a doubt, the loudest and most vocal cat I've ever had the pleasure of knowing. She's incredibly soft and has a knack for finding the coziest spots in the house.

Buy Void a Treat ↗