Promeniq Men's Health Website
Develop a responsive and performant website for Promeniq, a national men's sexual health provider.
- WordPress
- Oxygen Builder
- Advanced Custom Fields
PROBLEM
Promeniq is a national men's sexual health provider looking to improve its online presence and user experience. As a newly formed company, they needed a website that effectively represented the brand's voice and values. In addition, it needed to be user-friendly and informative, helping potential clients understand their services and make appointments with their local affiliate practice easily.
APPROACH
The client needed to be able to quickly scale portions of the website when new affiliate practices joined. To achieve this, I implemented a modular design system using WordPress and the Oxygen Builder. This approach allowed for easy duplication and customization of templates for each new affiliate, ensuring a consistent brand experience while minimizing development time. This website was also to act as a template for the new affiliate practices, so I needed to make sure it was easily adaptable and maintainable.
OUTCOME
The final website delivered a modern, responsive design that effectively communicated Promeniq's brand values and services. Key outcomes included: - A user-friendly interface that simplified navigation and appointment scheduling for potential clients. - A modular template system that allowed for quick scaling and customization as new affiliate practices joined. - Improved SEO performance, increasing organic visibility and attracting more qualified leads.
Key Tools & Plugins
- Oxygen Builder: The most dev-friendly visual website builder
- Gravity Forms: Incredibly robust form builder
- Gravity Wiz: The ultimate enhancement toolkit for Gravity Forms. Bar none.
- Advanced Custom Fields Pro: Allowing for population of dynamic data and custom fields
- Kinsta: Premium managed WordPress hosting with a focus on performance and my only choice for hosting.
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